This is a podcast episode titled, Brian Ahearn: Illustrating the Principles of Influence. The summary for this episode is: <p>Brian Ahearn’s first book, “<a href="https://www.amazon.com/gp/product/B07W8XB8F5/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0" rel="noopener noreferrer" target="_blank">Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical</a>,” is a heavy psychology and business book. Brian points out that a lot of people won’t pick up a sales book, like his second book, “<a href="https://www.amazon.com/gp/product/B08T8LCSLC/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i2" rel="noopener noreferrer" target="_blank">Persuasive Selling</a>.” So he decided to try his hand at writing a business parable, “<a href="https://www.amazon.com/gp/product/B09MG9CSN8/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i1" rel="noopener noreferrer" target="_blank">The Influencer</a>.” He wanted to teach people the same principles of influence but do so from an entirely different angle to reach a whole new audience.&nbsp;</p><p>Brian spent 30+ years in the insurance industry. He began to study the work of Robert Cialdini, the “Grandfather of Influence.” He connected with Robert in the early 2000s and was certified to teach his methodology. Three years ago, Brian left his corporate position to coach, train, and consult on the science of influence full-time.</p>