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Episode 242  |  29:06 min

How to Properly Use Cialdini’s Principles of Influence

Episode 242  |  29:06 min  |  08.02.2021

How to Properly Use Cialdini’s Principles of Influence

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This is a podcast episode titled, How to Properly Use Cialdini’s Principles of Influence. The summary for this episode is: <p>Most people in the world of sales and negotiation are aware of Cialdini’s principles of influence outlined in his book, “<a href="https://www.amazon.com/Influence-Psychology-Persuasion-Cialdini-1993-07-15/dp/B01FIWBG70/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=" rel="noopener noreferrer" target="_blank">Influence: The Psychology of Persuasion</a>.” But that doesn’t mean you know how to properly use the principles in your work. In this episode of Negotiations Ninja, Brian Ahearn shares the major challenges salespeople have when influencing others. We talk about how the principle of influence can transform the way you sell. Brian also shares the principles that insurance salespeople excel at that can be leveraged across industries. Don’t miss it!&nbsp;</p>

Most people in the world of sales and negotiation are aware of Cialdini’s principles of influence outlined in his book, “Influence: The Psychology of Persuasion.” But that doesn’t mean you know how to properly use the principles in your work. In this episode of Negotiations Ninja, Brian Ahearn shares the major challenges salespeople have when influencing others. We talk about how the principle of influence can transform the way you sell. Brian also shares the principles that insurance salespeople excel at that can be leveraged across industries. Don’t miss it! 

Outline of This Episode

  • [1:59] Learn more about Brian Ahern
  • [3:04] The major challenges for salespeople 
  • [4:40] Cialdini’s Principles of Influence
  • [7:00] The principles that people struggle with
  • [8:08] What insurance salespeople do well
  • [10:01] Employing the right principles at the right time
  • [14:20] How to use social media as a tool
  • [17:37] How Steve Jobs utilized influence at scale
  • [20:23] The concepts of commitment and consistency 
  • [22:34] Deal-making and rationality 
  • [25:24] How to learn more about Brian

Resources & People Mentioned

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Brian Ahearn
𝗔𝘂𝘁𝗵𝗼𝗿, 𝗖𝗼𝗮𝗰𝗵, 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 | 𝗖𝗶𝗮𝗹𝗱𝗶𝗻𝗶 𝗰𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝘁𝗿𝗮𝗶𝗻𝗲𝗿Connect on LinkedIn

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