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<p>What is the best way to change someone’s mind? What’s holding them back from making necessary changes? Jonah Berger wrote the book, “<a href="https://www.amazon.com/Catalyst-How-Change-Anyones-Mind/dp/1982108606" rel="noopener noreferrer" target="_blank">The Catalyst: How to Change Anyone’s Mind</a>” to introduce a revolutionary new approach. Here’s a hint:&nbsp;<em>A catalyst is required to push someone to change</em>. Jonah shares more about his unique approach in this throwback edition of the Negotiations Ninja podcast. Don’t miss it!</p>

Learn how to change anyone's mind from none other than Jonah Berger in this throwback edition of the Negotiations Ninja podcast! 


How to Change Anyone’s Mind per Jonah Berger, Ep #300

How to Change Anyone’s Mind per Jonah Berger

Negotiations Ninja Podcast is the number one negotiation podcast in the world. We develop and deliver the most engaging negotiation content on the planet.

We explore negotiation strategy, negotiation tactics, stories of negotiation failure and negotiation success. We host negotiation experts, business people, and entrepreneurs from all walks of life and discuss which negotiation tactics work, which negotiations tactics don't work and how we can improve our negotiation skills.